Back by popular demand, and freshly updated with all new designs, the Pura Vida Spring Bracelet Collection is youthful style with a touch of surfer girl chic. This laid back waterproof wrist candy is all about fun fashion and cleaner coasts, so whether you're hitting the beach or heading to work, Pura Vida keeps your style (and your heart) in the right place. Worn as singles or in stacks, and featured in playful colors that spring into step with seasonal trends, these collectible curios inspire smiles wherever you go. Pura Vida—welcome to the charmed life.
Pura Vida is a member of One Percent for the Planet, and donates a portion of its proceeds to the Surfrider Foundation, a grassroots foundation dedicated to cleaning up beaches and oceans around the world.
Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing Pura Vida bracelets every day only enhances their natural look and feel. Every bracelet is unique and hand-made, and therefore a slight variation in color combination may occur.
Pura Vida Bracelets are meant for everyone! The simple slip-knot makes the bracelet a one-size-fits-all accessory that can be resized anytime. Your bracelet is able to open anywhere from 2 inches to as large as 5 inches in diameter. Whether for kids or adults of all ages, your Pura Vida Bracelet will be able to fit just about every wrist! Your Pura Vida bracelet is about a 1/4-inch wide, making it an understated yet elegant addition to any outfit.
Pura Vida Videos
About Pura Vida
Two friends decided to hit the beaches of Costa Rica for five weeks to celebrate their college graduation. Between the beautiful sunsets and the rolling breakers, they began to deeply appreciate the simple lifestyle of the people and cultures they encountered.
On a visit to a small community they noticed a man peddling bracelets on the street. The colorful bracelets were handmade in a simple way and seemed to capture the essence of their journey. The pair quickly asked Jorge if he would be willing to make them 400 bracelets to take back to the States with them. When they first met Jorge, he was living in a single room with three beds shared by several other members of his family. Soon after returning to the States they were able to give him enough business to live comfortably in a house and have 30 of his friends work with him. Jorge went from selling 2-5 bracelets a week to over 20,000 a week. Jorge's bracelets are now sold in 2,000+ surf shops, boutiques, college book stores, and a few large chain stores nationwide. Each bracelet has a unique and different color combination, so finding someone with your exact bracelet is pretty tough.
Jorge and Joaquin from Costa Rica
Pura Vida Bracelets are simple, unique, hand-made bracelets that have a great story behind them. The phrase “Pura Vida” (pu·ra vi·da) means pure life in Spanish. Enjoying life slowly, celebrating good fortune and not taking anything for granted embodies the Pura Vida Lifestyle. Each original bracelet is handmade in Costa Rica with a unique combination of colors. The hard work that goes into making each bracelet represents the dedication and respect for the beautiful land that we all live in. Selecting your “Pura Vida” bracelet isn’t always a quick task. Local jewelers spend days, even weeks creating specific bracelets to express their lifestyle. From vibrant colors to earth tones, Pura Vida Bracelets has any combination for you.